
The Jedburgh Podcast
Fran Racioppi
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#192: SSG Alex Viola Memorial Car Show - Gold Star Father Frank Viola
Cars aren’t just a mode of transportation. They’re a passion. An image. A lifestyle. For many families, they are the bond that brings together father and son. For Frank Viola, cars are the legacy of his son, Green Beret SSG Alex Viola. Alex graduated as a Green Beret in 2011 and then went on to get his Combat Dive Certification. In September 2013, his team deployed to Afghanistan as a part of Operation Enduring Freedom. On November 17, 2013 Alex lost his life to an Improvised Explosive Device (IED) while on dismounted patrol. After the loss of their son, Frank and his family faced the unimaginable challenge of how to move forward. The answer came from something Alex loved deeply: cars. Alex was a true car guy, and restoring vehicles with his dad was one of the ways they spent time together. What began as a simple idea to honor Alex’s memory turned into the SSG Alex Viola Memorial Car Show. The first event was held in freezing weather with modest expectations, but the community showed up, raising twenty thousand dollars that first year alone. Today the event has grown into something far greater than anyone imagined. Nearly four hundred cars fill the lot each year, and the show has raised nearly seven hundred thousand dollars to support charitable causes, including the families of Green Berets through the Green Beret Foundation. Host Fran Racioppi sits down with Frank Viola to share how this fundraiser is more than impressive horsepower and jaw-dropping donations. It’s a powerful story of resilience, community, and how one family's determination not only honors a fallen hero but has also remarkably reunited their own distant family members and created a new, unbreakable bond with Alex’s former Green Beret teammates. Highlights 0:00 Introduction 1:57 Welcome to the Jedburgh Podcast 2:22 Who was SSG Alex Viola? 6:11 Why a Car Show? 10:05 How loss brought the family together 12:34 Alex’s Team 16:03 The 2025 Show 17:02 Working with the Foundations 18:36 Advice for Future Green Berets Quotes “Alex was a father’s dream of a son.” “His whole thing was to be out there in the ditches with the guys.” “Alex was a car guy.” “In a million years, we never expected anything like it.” “We have a goal of reaching $1,000,000 in donations.” “There’s been some of my cousins that I’ve never met, but because of this, now we’re really close.” “They’re like our own kids.” “Losing Alex was probably the worst thing that could ever happen to any parent.” “It’s just been a win win all the way around.” “They know we’re always going to do the right thing.” “The whole theme of both organizations is supporting the families of fallen and wounded warriors’ families.” “I don’t think that anyone can just become a Green Beret. You have to be a special kind of person.” “It’s either you have it or you don’t.” The Jedburgh Podcast is brought to you by OneBrief; enabling military leaders to make innovative, informed and deliberate decisions faster than ever before. Superhuman command wins wars. Follow the Jedburgh Podcast and the Green Beret Foundation on social media. Listen on your favorite podcast platform, read on our website, and watch the full video version on YouTube as we show why America must continue to lead from the front, no matter the challenge.
About The Jedburgh Podcast
The Jedburgh Podcast is a conversation with transformative leaders, visionaries, drivers of change, and those dedicated to winning no matter the challenge. Hosted by US Army Special Forces Green Beret Fran Racioppi, each episode in-depth discussion with trailblazers who have earned success through dedication to talent development, preparation, introspection, and the drive to get things done. Our conversation will empower listeners to define success and operate at an elite level, regardless of the task at hand. Fran speaks with leaders in business, athletics, academics, and public service about their personal leadership stories of success, failure, and the road to continuous improvement. The Jedburghs of World War II was the first Special Operations forces and lived by the mantra, how you prepare today determines success tomorrow. Today’s leaders are no different. Our discussions focus on the nine character traits of elite performance used by Special Operations Forces to recruit, assess, select and retain elite performers. Through this lens, we show listeners that success in any field must be earned every day. We strive for each listener to take valuable lessons learned and concrete action steps to improve themselves, their teams, and their organizations. Although developed and used by US Special Operations Forces, these characteristics are inherently applicable to building resilient and successful organizations in any sector or industry, as well as in the betterment of our personal and professional lives. The Nine Characteristics of Elite Performance: -Drive: Growth mindset, be better than yesterday, continuous self-improvement -Resiliency: Perseverance in the face of challenges -Adaptability: Adjust one’s behavior to the situation -Humility: Recognize that you do not have all the answers; a willing learner maintains accurate self-awareness -Integrity: Understand what is legal and correct and align actions and words to both -Effective Intelligence: apply one’s experience and knowledge to the situation -Team Ability: Prioritize organizational needs ahead of oneself, work as a cohesive unit -Curiosity: Exploring the unknown, questioning the status quo in pursuit of better -Emotional Strength: Emotional control in stressful situations brings calm to chaos Fran is the founder of FRsix. He leads small to medium-sized businesses to scale by transforming their leadership and operations through introspection, continuous improvement, and a commitment to a talent mindset. He spent 13-years in the United States Army as a Green Beret, deploying numerous times to The Middle East, Africa, and Europe. Fran was the honor graduate of the Special Forces Qualification Course and the US Army Ranger School. He has served as CEO, COO, CSO, and Director of Global Security, where he was recognized by the FBI and Department of Homeland Security for his leadership and innovation. Fran earned an MBA from the NYU Leonard N. Stern School of Business and a BA from Boston University in Journalism. Fran holds the highest civilian accreditations, including Certified Protection Professional, Certified Business Continuity Professional, and Lean Six Sigma Black Belt. Fran volunteers teaching Veterans to sail as the Race Director for Sailahead, a Veterans organization dedicated to reducing the Veteran suicide rate and is the former Treasurer of the United War Veterans Council. Talent War Group is a management consulting and executive search firm comprised of highly experienced and proven business executives and special operations leaders. We’ll drive you to attract, retain, and develop top talent. With services like Executive Search, Talent Advisory, Leadership Development, Executive Coaching, and Speaking & Keynotes, we work with you to create talent solutions to business problems. Contact us at www.talentwargroup.com Access more episodes, subscribe, and learn more.

















