MIISTA / Laura Villasenin

Laura Villasenin is the founder and creative director of footwear and ready-to-wear label MIISTA.  In this special episode, recorded at the MIISTA factory in Galicia, Spain, Laura sits down with Dominique for an extensive talk about the brand’s come-up and vision.  She shares the quite revolutionary approach that challenges industry stereotypes and drives her desire to own all stages of the MIISTA supply chain.  Growing up along Northern Spain's rugged Atlantic coast, Laura's first visit to London opened up a universe that would eventually lead to launching MIISTA in 2010 after studying footwear design at Cordwainers, now part of the London School of Fashion. What started with the release of bold, sculptural designs that merge craft and radical aesthetics has expanded into a comprehensive brand with celebrity followers including Madonna, Charli XCX, and Bella Hadid.  However, MIISTA's most remarkable achievement to date came more recently when Laura invested big into opening their clothing factory in Galicia — a decision that wasn't just about production control but about revitalising an entire region's craftsmanship tradition. Laura also discusses why it's essential that she remains in London a couple of days a week and generously opens up about the pros and cons of having investors. She also gets into that surreal moment when Madonna slid in MIISTA's DMs (!). Follow MIISTA HERE. Shop MIISTA online HERE. Follow The Most: on Instagram. on Facebook.

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