Boston Speaks Up
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077: Zach Servideo of Value Creation Labs
Guest Zach Servideo is an entrepreneur and the founder of Value Creation Labs® (VCL), a brand studio-growth accelerator. The 15-year consulting veteran has spent time in Boston, San Francisco and Los Angeles. Known for his boundless energy and storytelling prowess, Servideo is a sought out chief brand officer of sorts for companies looking to elevate their public presence and stoke growth. In 2021, he created VCL as a means to one day realize his vision to own and operate a venture studio. He’s currently building toward that goal helping provide flexible consulting services to a range of companies. He also has an investor network betting on those same companies. Servideo nurtures a dynamic VCL talent consortium ranging from artists and writers to patent attorneys and bankers. He’s currently working with a group of Boston-based tech journalists on a series of custom analyst reports for Silicon Valley Bank, New England Venture Capital Association, Glasswing Ventures and Accomplice. With Servideo serving as publisher, the reports shed light on innovations from Boston that are hiding in plain sight and yet driving global economic growth. VCL recently released its latest report on cybersecurity. Of course, he’s also the founder and host of Boston Speaks Up (BSU), an innovation podcast visiting with inspiring people from all walks of life that is sponsored by Silicon Valley Bank. Founded in 2018, BSU helped catapult Servideo back into the Boston innovation community he spent much of the 2000s and early 2010s in, before a five year stint in Los Angeles. He began his career at Schwartz Communications in the mid 2000s before transitioning to a role at fama PR in 2009 which found him embedded in the Cambridge Innovation Center (CIC) community at One Broadway, Kendall Square. It was at fama/CIC where Servideo began honing the craft of developing brands and taking startups to market – Opower (acquired by Oracle in 2016), Suniva, TweetMyJobs, CloudLock, to name a few. By 2012, he took the entrepreneurial plunge, created his first LLC and developed a business plan to bring his abilities to Los Angeles at a time when ‘Silicon Beach’ was just taking off. He spent 5 years between LA and San Francisco bringing companies to market and helping them reach successful exits – Klutch to eBay (2015), Epoxy to Vemba (2016), Watchwith to Comcast (2017), Beachfront Media to PSP Capital (2017), Whosay to Viacom (2018), Downstream to Jungle Scout/Summit Partners (2021) along with several more. For those listeners less familiar with Servideo’s work behind the scenes, he’s an active business development specialist working on an array of initiatives to support first time founders. For example, he serves as entrepreneur-in-residence at Endicott College’s Angle Center for Entrepreneurship where he’s a major catalyst behind the school’s startup incubator and annual Spark Tank startup competition. He somehow manages to play soccer a couple times a week, coach his daughter’s youth soccer team and train/compete in triathlons (with one 70.3 Ironman under his belt).
About Boston Speaks Up
Conversation art. Podcast profiling people from all walks: artists, civic leaders, entrepreneurs, investors, startup mentors and more. Access more episodes, subscribe, and learn more.