Throwback: The Power of Serving Over Selling - Building Deeper Connections for Success

In this episode, host Josh welcomes high performance coach and conscious leader Mario Lanzarotti to discuss the mindset shifts essential for business growth. They explore the internal conflicts entrepreneurs face between their ambitions and unconscious fears, the importance of addressing unmet emotional needs, and how shifting from scarcity to abundance unlocks success. Mario shares real-life case studies and practical strategies, such as leveraging relationships, focusing on service, and reframing mistakes as learning opportunities. The conversation offers actionable advice for entrepreneurs seeking to develop unstoppable mindsets and achieve effortless, sustainable business growth. Chapters: Introduction to Mario Lanzarotti and Mindset Coaching (00:00:00) Josh introduces Mario Lanzarotti, his background, and the focus on mindset for entrepreneurs and high achievers. The Internal Conflict: Conscious Goals vs. Unconscious Fears (00:01:07) Discussion about entrepreneurs’ frustration with not reaching big goals and the unconscious fears that hold them back. Self-Sabotage and the Iceberg Analogy (00:03:09) Mario explains self-sabotaging mechanisms, using the iceberg analogy to illustrate the power of the unconscious mind. Identifying and Addressing Unmet Needs (00:04:12) Mario discusses the importance of recognizing unmet emotional or support needs to progress toward higher goals. Case Study: Shifting from Scarcity to Abundance Mindset (00:05:39) Mario shares a client story about overcoming scarcity mindset, self-forgiveness, and moving toward abundance. The Power of Forgiveness and Acceptance (00:08:14) How forgiving past mistakes enabled a client to invest in growth and experience business breakthroughs. Comparison Trap and Self-Assurance (00:09:12) Josh reflects on the dangers of comparing oneself to others and the importance of self-assurance and personal growth. Case Study: Making Success Effortless, Not Hard (00:10:20) Mario shares another client story about shifting the belief that success must be hard, and leveraging relationships for growth. Actionable Takeaways: Who Not How, Serving Over Selling, Self-Reassurance (00:13:15) Josh summarizes three actionable strategies: leveraging others’ expertise, focusing on service, and practicing self-reassurance. Closing Remarks and Gratitude (00:16:26) Josh thanks Mario for the conversation and Mario expresses his appreciation. Links and Mentions: Tools and Concepts  "Mindset Shifts": "00:00:00"  "SOP (Standard Operating Procedure)": "00:01:07"  "Scarcity Mindset": "00:06:11"  "Abundance Mindset": "00:07:12"  "Forgiveness Meditation": "00:08:14"  "Who Not How Principle": "00:13:15"  "Serving Over Selling": "00:14:34"  "Self-Assurance": "00:15:51"  Case Studies and Examples  "E-commerce Company Case Study": "00:05:39"  "Agency Business Case Study": "00:10:20"  Notable Quotes   "More money, more problems": "00:03:09"  "Everything has to be hard": "00:10:20"  Actionable Takeaways  "Who Not How": "00:13:15"  "Serving Over Selling": "00:14:34"  "Self-Assurance": "00:15:51" Transcript: Josh 00:00:00  Guys, I am super excited to introduce you to today's guest. This is kind of a new, new one for us. He doesn't just have expertise in the e-commerce space. Instead, he has a much broader landscape in the mindset shifts and tools he's going to be able to share with us. I know are going to be able to have a tremendous impact on your business. Today, I'm excited to introduce you to Mario Lanza, a high performance coach, a TEDx speaker with over 1 million views, and a conscious leader, Mario Lanza. He travels the world helping entrepreneurs make more money in half the time through building an unstoppable mindset from CEOs to Olympians and mission driven entrepreneurs. Mario helps high achievers all across the world gain the mental clarity and focus necessary through his masterclasses on conscious leadership and next level mindsets. So with that introduction, welcome to the show, Mario. Mario 00:00:58  Josh, thank you so much for having me on the show. I'm really excited, and I think you and I were going to have a powerful conversation filled with lots of value for your listeners. Josh 00:01:07  One of those inner thoughts in my mind, when I'm having to make either a difficult decision or I have to slow down in order to like create an SOP or to hire a team member because, you know, that's that's the next step. That's what needs to happen. My frustration is I think that those should what are the things I know I should be doing? And it's more along the lines of, I should have a $100 million business. I look at all the other successful e-commerce businesses. I feel like I'm just as capable as they are, but I'm doing something wrong. I'm spending too much time on these little tasks and I'm making this a little decision, like, why am I not at that $100 million already? And what what would you say to that? Like, I feel like that's what's kind of like deep down. Like I have this vision of I love my potential, but I'm not there yet, right? And so I beat myself up. Mario 00:02:07  Yeah. This is a classical one. Mario 00:02:09  And again, I want to honor you for stepping one step further out. And I think a lot of your listeners will be will resonate with that because they look at where they are and then they tell themselves, I'm not where I'm supposed to be. There's so much inside of me that can be brought up. And, you know, it's true. There is so much more inside of you that can be brought out. But the reason it's not already out is because actually, you do not want the 100 million. Because if you have the 100 million, you know that there's something that's going to increase. Often in a mental perspective, the amount of problems will increase, right? That's why they say biggie made the song. More money, more problems, more responsibility, more, more being on your own because, you know, you climb the mountain even higher and so. Less people to relate to. If you're the 100 million guy, maybe in your family, you're the only one. And so nobody really, truly knows how Josh feels when Josh is by himself. Mario 00:03:09  And so all of that is what I call a self-sabotaging mechanism, where you tell yourself consciously, yep, I want the $100 million business. But unconsciously you are scared of that. Because here's the thing what a self-sabotaging mechanism is. It's your conscious mind working against your unconscious mind. And if you've ever seen the picture of the iceberg where you know, you see the tiny peak above the water and the huge body underneath, your unconscious mind makes up about 95% of everything. So if you are like, yes, I want that $100 million business, your unconscious mind. No bro no no no no no, not gonna happen. That's way too much. So first of all, I would have you look at the reality of the way that you're showing up and divorce this idea that what you want is the $100 billion business. Because if your behavior shows the opposite, what you really want is you want to stay safe. You want to stay in control. You want to stay in your comfort zone. And there's nothing wrong with that. Mario 00:04:12  That's the first realization that I would bring in. And then second is to look at what is it that's missing for you if you truly want to get to that $100 million level, there are certain needs that you have that are currently not being fulfilled. It might be more of a support system. It might be someone like a coach or a...

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