Stuart Mason's 'How To Wreck Your Business' (In The Sincere Hope That You Don't)

Stuart Mason's 'How To Wreck Your Business' (In The Sincere Hope That You Don't)

By Stuart Mason and John Mellis

Stuart Mason, author of "How To Wreck Your Business" CHALLENGES current thought processes, through telling his powerful story of how an award winning, multi-million pound business FAILED on its 20th Birthday. You could listen to many podcasts which share how to become a billionaire, follow that advice to the letter, and it still won’t work for you. If you listen to “How To Wreck Your Business” and don’t follow the guidance, make those same mistakes – then the outcome is virtually guaranteed to be the same as Stuart's.


07/19/21

Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study

In this episode Stuart discusses a fictitious company he devised to illustrate all the steps and key ingredients of the marketing planning tool he created called The Piranha Planner. The idea was to use the company as a case study, but as the plan caRead more

07/05/21

Stuart Mason's 'How To Wreck Your Business' (In The Sincere Hope That You Don't) - Episode 22 - The Follow Up Process That Can Double Conversion Rates

In Episode 22,  Stuart looks into some staggering sales statistics. 48% of Sales People NEVER follow up with a prospect. 25% of Sales People make a second contact and then stop. 12% of Sales People only make 3 contacts and stop.  Only 10% of Sales PeRead more

06/28/21

Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 21 - '90 Day Planning - Why Is It So Effective?'

In this episode, Stuart takes us through why the 90 Day Plan is the most powerful tool in the business owner's toolbox.  Learn what to include, and how to structure your 90 Day Plan.

06/21/21

Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 20 - Six Star

In this episode Stuart explains why these days being a 5 star operator isn't enough. Whether it exists or not, what you want to leave is a six star impression in the mind of your customer so they feel they'd be crazy to look anywhere else for what yoRead more

06/14/21

Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 19 - Reputation Management, Ratings And Reviews

In this episode Stuart discusses the importance of implementing a system to control the reputation management of your business. How a reputation which has taken years to craft, can be shattered in seconds, and how a bad review isn't the worst thing iRead more

Choose a podcast episode