The Cool Underdog Company in the Gun Industry with Chris Long of Walther Arms

"Remember that being underestimated is an opportunity. Carve out your own niche, innovate, and let your authenticity do the talking." Episode Summary: Welcome to this episode of The Gun Experiment, where Big Keith and I sit down with Chris Long, the content and communications manager — now head of marketing — for Walther Arms. We kick things off sharing funny and awkward stories from daily life, then dive into Chris’s unique journey from fuel tank cleaning to leading marketing for one of the gun industry’s most innovative brands. We explore Walther’s approach to product development, social media restrictions, creative marketing strategies, and how being the “underdog” is actually a pretty great place to be. We discuss Walther’s generous 30-day money-back guarantee and their efforts to expand gun culture into fringe markets like action sports, cars, and martial arts. Chris shares behind-the-scenes insights on product innovation (hello, PDP and the drift car!), the importance of training, and why pistol shooting should be treated almost like a martial art. If you’re curious about where Walther is headed, how they keep things “real,” and how brands can help normalize responsible firearms ownership, this episode is packed with relatable stories and actionable insights. Call to Action: 1. Join our mailing list: Thegunexperiment.com 2. Subscribe and leave us a comment on Apple or Spotify 3. Follow us on all of our social media: InstagramYoutube 4.  Grab some cool TGE merch 5. Ask us anything at AskMikeandKeith@gmail.com 6. Be sure to support the sponsors of the show. They are a big part of making the show possible. Show Sponsors: HSM Ammunition: Official ammo sponsor of The Gun Experiment. Find their products at your local gun shop and look for the HSM logo! Onsite Firearms Training: Our trusted partner for firearms training — fundamentals, accountability, decision-making, and performance matter most. Key Takeaways: Walther Arms offers an industry-leading, no-questions-asked 30-day money-back guarantee on their pistols. Social media restrictions remain a big challenge for firearm marketing, but creativity and authenticity can still win. Walther is pushing the boundaries by bridging the gap between gun culture and fringe/action sports, cars, music, and martial arts. Treating pistol shooting as a martial art, and focusing on training over gear, sets serious gun owners apart. Being a smaller “underdog” allows Walther to move fast, be real, and build a tight-knit family culture in the industry. The PDP line stands out for trigger, ergonomics, and innovation — and Walther continues to expand its product offerings globally. Authentic community engagement (like collabs on social media) is key for growing brand loyalty. Guest Information: Name: Chris Long Role: Head of Marketing, Walther Arms Social: @waltherarms on Instagram Website: waltherarms.com Keywords: Walther Arms, PDP, Walther PDP Pro, Gun Marketing, Firearms Industry, Social Media Restrictions, Action Sports Marketing, 30-Day Money-Back Guarantee, Gun Training, Onsite Firearms Training, HSM Ammunition, Martial Arts and Guns, Drift Car, Gun Culture, Shooting Sports, Competition Pistol, Concealed Carry, Podcast Episode, Firearms Community, Ammo Sponsor, Gun Product Innovation, Family Culture in Business

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