Have you ever struggled to resist sites or apps which prompt you to share ever more personal data? Who hasn’t casually clicked on the big green “I agree” button, instead of the little grey links below? And who doesn’t lose their patience unsubscribing from a website, when all it took was one click to “try for free”?
These features are called “dark patterns” or “deceptive patterns”, which are interfaces that deceive or manipulate users to make them act without realizing or against their own interests.
Why should we care about it ? Because …
✅ dark patterns harm the autonomy, the welfare and the privacy of individuals, and are psychologically detrimental
✅ a number of laws already prohibit dark patterns, and the global legislative framework is shifting towards clarity, transparency, accessibility and fairness by design
✅ dark patterns affect competition and trust in brands, and even puts our democratic models at risk
And because eventually, there is nothing sustainable about tricking users.
Dark patterns are pretty much everywhere online and yet, it’s not inevitable to be deceived or manipulated. With this podcast, once a month, Marie Potel, founder of the legal design agency Amurabi and of the platform fairpattern.com explore with her guests all the aspects of this dark and broad matter : regulation, ethics, marketing, user experience and much more.
A question or a need for support ? Go on fairpatterns.com or contact Marie Potel on LinkedIn !
This podcast is proposed and presented by Marie Potel, produced by Amicus Radio and directed by Leobardo Arango.
Original Music : Alexis Mallet.
Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
11/15/23
How regulators are tackling dark patterns?
In early 2023, the European Commission and national consumer protection authorities (the “CPC network”) screened 399 online shops. They only focused on 3 specific types of dark patterns: fake countdown timers; interfaces designed to lead consumers to… Read more
10/10/23
How might we create a common language on dark patterns?
Dark patterns go against most UX design principles, yet they are pretty much everywhere. So how is this huge prevalence explained? What is missing in UX designer training to avoid deceptive designs? Is the regulation sufficient to deter companies fro… Read more
09/12/23
Are dark patterns profitable from an economic standpoint ?
Traditional economics assumes that as humans, we use all available information, and we process all this information in a purely rational way in order to make an optimal decision. But studies show that in reality, there are serious limits to anyone's … Read more
07/11/23
Dark patterns in digital marketing
Some people might consider that marketing is some form of manipulation, making it almost impossible for a marketer to do their job without tricking users in one way or another. But in reality, marketers are asked to build experiences that drive tru… Read more
06/13/23
Are dark patterns illicit ?
✅ Is there one single legal definition of dark patterns? ✅ What are the legal risks incurred by companies from the consumer law and the data protection point of views? ✅ What is really changing with the digital service act (DSA), the first regulation… Read more
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