Haunted Attraction Network

Haunted Attraction Network

By Haunted Attractions Network

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Connecting the global Haunted Attraction industry.

07/16/26

NEWS: The K-Shaped Economy Comes for Halloween

Welcome to the circus! July 5th marks the official countdown to Halloween in the US, and the theme for 2026 is shaping up to be carnival. Bath & Body Works is the second national retailer to land on a haunted carnival theme, joining Michaels and HallRead more

06/30/26

NEWS: Comcast Splits as Universal Bets Big on Halloween

Halloween is having a moment, and Universal is here for it. Comcast announced it will split into two companies, with the entertainment half, NBCUniversal, anchored by its growing theme parks division. Since Comcast has made horror a central part of iRead more

06/26/26

NEWS: A Haunt Sells Memories, Not Scares

Two threads land on themes we keep circling back to: who you're selling to and what you're selling is changing. Families are one of the three groups still spending on attractions, and the new Universal Kids Resort is a direct play for that demographiRead more

06/23/26

NEWS: What 52,000 Hires Mean For Your Haunt

Spirit Halloween announced it will hire over 52,000 seasonal associates, the largest hiring event in the company's history. Most Americans don't go to a haunted house, but nearly all of them first encounter Halloween through retail. Retail is the firRead more

06/23/26

NEWS: Who Is Still Spending on Attractions?

Our job is to entertain people. How they want to be entertained, though, might be changing. New data from PGAV and Integrated Insight show that the audience for paid attractions is shifting, with visits down about 11% year over year, with the steepesRead more

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