Haunted Attraction Network

Haunted Attraction Network

By Haunted Attractions Network

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Connecting the global Haunted Attraction industry.
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06/26/26

NEWS: A Haunt Sells Memories, Not Scares

Two threads land on themes we keep circling back to: who you're selling to and what you're selling is changing. Families are one of the three groups still spending on attractions, and the new Universal Kids Resort is a direct play for that demographi… Read more

06/23/26

NEWS: What 52,000 Hires Mean For Your Haunt

Spirit Halloween announced it will hire over 52,000 seasonal associates, the largest hiring event in the company's history. Most Americans don't go to a haunted house, but nearly all of them first encounter Halloween through retail. Retail is the fir… Read more

06/23/26

NEWS: Who Is Still Spending on Attractions?

Our job is to entertain people. How they want to be entertained, though, might be changing. New data from PGAV and Integrated Insight show that the audience for paid attractions is shifting, with visits down about 11% year over year, with the steepes… Read more

05/28/26

NEWS: Why haunts Are Becoming Scream Parks

Haunts and theme parks are facing similar challenges in entertaining guests: the connective tissue between the big moments is what makes the day (or night) work. In this issue: - Sinners Announced for Halloween Horror Nights Orlando and Hollywood - H… Read more

05/19/26

NEWS: Why Haunts Are Weaving Food Into The Story

Last week I attended IAAPA Honors, and my biggest takeaway was something I saw last year: F&B as narrative. From LA Haunted Hayride's Cider Mill to Scarehouse Windsor's dinner experiences, the expansion of food carts at HHN, and all the haunts with h… Read more

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