Mindset, Motherhood, and Niching: Caitlin Harrison's Entrepreneurial Evolution

This week, Ivy Slater, host of Her Success Story, chats with her guest, Caitlin Harrison. The two talk about Caitlin's journey from print publishing to founding Firmly, the evolution of her business as she carved out a niche serving solo and small law firms with website and branding solutions, and the mindset shifts and self-development that have been essential to growing a company designed for both professional success and family balance. In this episode, we discuss: How Caitlin Harrison navigated learning the skills she needed for her business, especially moving from print to digital, and investing in education and communities to fill her knowledge gaps. What the process of niching looked like, from working with anyone at first to recognizing the underserved market of small law firms. When to look at business progress through a "rolling average" lens, rather than being tied to arbitrary timeframes or getting caught in the emotional highs and lows. Why self-development and mindset work is so crucial for entrepreneurs, a lesson Caitlin Harrison did not expect prior to starting her business. What business decision-making looks like in practice, including tips like not making big decisions on your best or worst day, and treating niche experimentation as an ongoing process.   Caitlin Harrison is the founder of Firmly, a website service built for solo and small law firms. Through Firmly, she helps attorneys clarify their positioning, communicate their value, and attract better-fit clients through systems-based websites designed to convert. With 20 years of experience in branding, web development, and client experience design, Caitlin bridges strategy and execution, helping law firm owners build marketing foundations that are professional, ethical, and sustainable. Website: https://caitlinharrisoncreative.com/ Social Media Links: https://www.linkedin.com/in/harrisoncaitlin/

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