The Power of Authenticity: Ann Cloyd's Insights on Women Leading in Tech

This week Ivy Slater, host of Her Success Story, chats with her guest, Ann Cloyd. The two talk about building a technology solutions company from the ground up, the importance of authentic leadership and long-term relationships in business, and navigating the challenges and surprises of being a woman leader in the tech industry—all while delivering innovative IT services and fostering a supportive, growth-oriented culture at Deep Tech. In this episode, we discuss: How Ann Cloyd transitioned from audio engineering into owning a technology solutions company, recognizing her knack for business and relationship-building along the way. What challenges Ann faced as a woman leader in a male-dominated tech industry, and what surprised her most about the journey, such as the lack of women applicants and unexpected joys like revisiting construction job sites. When support systems, friends, mentors, and family come into play, sharing ideas out loud helps shape and validate the next steps in business growth. Why trusting herself and being authentic, choosing blue jeans and a blazer instead of conforming to a more traditional image—helped Anne build stronger client relationships and business growth. How Deep Tech's approach of meeting clients where they are, rather than pushing predetermined solutions, builds long-term trust and value. Ann Cloyd is the Owner and CEO of DeepTech, a technology solutions provider renowned for its over 25-year commitment to client success. What began in 1999 as a focus on hands-on technology support has blossomed into a partnership model, positioning DeepTech as the integral technology partner for over 200 businesses. As the proud owner of a woman-led enterprise,  Ann Cloyd  is deeply invested in fostering diversity and empowering women within the Information Technology space, frequently sharing her insights at Women in Tech events and actively engaging in continuous industry learning. She leads a dedicated team of over 30 professionals, driven by the belief that the pursuit of the right solution fundamentally drives real results for their loyal client base. As the Owner and CEO of DeepTech, a New York City-based Technology Solutions Provider,  Ann Cloyd  brings over 25 years of proven expertise in delivering reliable, technology-driven solutions that foster business growth. Since founding DeepTech, her mission has been to cultivate lasting client relationships, serving not just as a vendor, but as a dedicated business partner, a comprehensive technology department, and a trusted strategic advisor. Ann Cloyd's journey in the tech industry began in 1999 with hands-on implementation, evolving into a leadership role focused on strategic business development. As the proud head of a woman-owned business, she is deeply committed to advancing women in IT, championing diversity and inclusivity, and frequently shares her insights at Women in Tech events. Her dedication to continuous learning is evident through her active participation in industry conferences, peer networks, and professional development initiatives. Today,  Ann Cloyd leads a talented team of over 30 professionals, supporting a growing client base of more than 200 organizations nationwide, some of whom have been trusted partners for over two decades. On a personal level, her passion for gardening profoundly influences DeepTech's culture, cultivating an environment rooted in growth, meticulous care, and attentiveness. This philosophy, along with core values of client-first service, leading with kindness, and unwavering honesty, guides her leadership and fosters genuine connections within her team and with every client. Website: https://deeptechinc.com/ Social Media Links: https://www.linkedin.com/in/anncloyd/

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