The Jedburgh Podcast

The Jedburgh Podcast

Fran Racioppi


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Latest Episode

#136: The Mission, the Men, Me - Life After the Green Beret - Cold Zero Spirits Founder Casey Maxted & Secret Service Agent Hawk Albracht (2023 Army Navy Game Series)

“The mission. The men. Me.” The “3 M’s” of leadership taught to officers in Vietnam and still applicable to building great leaders in any industry. As leaders we put people first, but sometimes the mission must happen regardless of the people. For the second episode of our 2023 Army Navy Game tailgate party, we warmed up with a little Cold Zero Whiskey and a conversation with two former Green Berets of very different generations who left service for federal law enforcement.  Casey Maxted and Bill “Hawk” Albracht joined Fran Racioppi to share why grit and teamwork were critical to their careers in Special Forces, in the FBI and Secret Service, and now as they build a spirits company.  Grab a glass of Cold Zero then take a listen, watch or read our conversation as Casey breaks down the opportunities and challenges that come with starting a spirits brand, and Bill shares what it was like to go back to Vietnam and walk the battlefield he once fought on.  The Jedburgh Podcast and the Jedburgh Media Channel are an official program of The Green Beret Foundation. Learn more on The Jedburgh Podcast Website. Subscribe to us and follow @jedburghpodcast on all social media. Watch the full video version on YouTube.  Highlights: 0:00 Welcome to the Army Navy tailgate 3:48 Hawk volunteers for Vietnam 4:32 Casey volunteers after 9/11 5:27 Hawk protected four Presidents in the Secret Service 7:56 Casey joins the FBI 8:48 The character traits needed to build elite teams after Special Forces 12:21 Founding Cold Zero 14:09 Biggest challenge of starting a spirits company 16:27 How Warrior Rising is supporting Veteran entrepreneurs 17:46 The Greatest Generations Foundation takes Veterans back to their battlefields Quotes:  “I want to join the Army. I want to be a paratrooper. I want to go Infantry. And I want to go to Vietnam.” (4:09) “Air Force One flew right over me and I don’t know what happened, but that moment is when I was like ‘I’m gonna serve’.” (5:04)  “The protection of Jimmy Carter, or Ronald Reagan, or George Bush, it never varied…time seems to by quicker when you’re with somebody that you admire.” (7:40) “You look for grit in almost everything that you do. People that are gonna stick with it when the cards are stacked against you.” (9:06)  “There’s the three M’s of leadership: the mission, the men and me.” (10:18)  “If we truly understand our mission….in those moments when we’re under pressure, when there’s chaos, when there’s confusion, we can come back to that guiding fabric.” (11:40)  “It’s not about the individual. It is about the team. The team going forward. The team accomplishing the mission.” (12:15)

About The Jedburgh Podcast

The Jedburgh Podcast is a conversation with transformative leaders, visionaries, drivers of change, and those dedicated to winning no matter the challenge. Hosted by US Army Special Forces Green Beret Fran Racioppi, each episode in-depth discussion with trailblazers who have earned success through dedication to talent development, preparation, introspection, and the drive to get things done. Our conversation will empower listeners to define success and operate at an elite level, regardless of the task at hand. Fran speaks with leaders in business, athletics, academics, and public service about their personal leadership stories of success, failure, and the road to continuous improvement. The Jedburghs of World War II was the first Special Operations forces and lived by the mantra, how you prepare today determines success tomorrow. Today’s leaders are no different. Our discussions focus on the nine character traits of elite performance used by Special Operations Forces to recruit, assess, select and retain elite performers. Through this lens, we show listeners that success in any field must be earned every day. We strive for each listener to take valuable lessons learned and concrete action steps to improve themselves, their teams, and their organizations. Although developed and used by US Special Operations Forces, these characteristics are inherently applicable to building resilient and successful organizations in any sector or industry, as well as in the betterment of our personal and professional lives. The Nine Characteristics of Elite Performance: -Drive: Growth mindset, be better than yesterday, continuous self-improvement -Resiliency: Perseverance in the face of challenges -Adaptability: Adjust one’s behavior to the situation -Humility: Recognize that you do not have all the answers; a willing learner maintains accurate self-awareness -Integrity: Understand what is legal and correct and align actions and words to both -Effective Intelligence: apply one’s experience and knowledge to the situation -Team Ability: Prioritize organizational needs ahead of oneself, work as a cohesive unit -Curiosity: Exploring the unknown, questioning the status quo in pursuit of better -Emotional Strength: Emotional control in stressful situations brings calm to chaos Fran is the founder of FRsix. He leads small to medium-sized businesses to scale by transforming their leadership and operations through introspection, continuous improvement, and a commitment to a talent mindset. He spent 13-years in the United States Army as a Green Beret, deploying numerous times to The Middle East, Africa, and Europe. Fran was the honor graduate of the Special Forces Qualification Course and the US Army Ranger School. He has served as CEO, COO, CSO, and Director of Global Security, where he was recognized by the FBI and Department of Homeland Security for his leadership and innovation. Fran earned an MBA from the NYU Leonard N. Stern School of Business and a BA from Boston University in Journalism. Fran holds the highest civilian accreditations, including Certified Protection Professional, Certified Business Continuity Professional, and Lean Six Sigma Black Belt. Fran volunteers teaching Veterans to sail as the Race Director for Sailahead, a Veterans organization dedicated to reducing the Veteran suicide rate and is the former Treasurer of the United War Veterans Council. Talent War Group is a management consulting and executive search firm comprised of highly experienced and proven business executives and special operations leaders. We’ll drive you to attract, retain, and develop top talent. With services like Executive Search, Talent Advisory, Leadership Development, Executive Coaching, and Speaking & Keynotes, we work with you to create talent solutions to business problems. Contact us at www.talentwargroup.com Access more episodes, subscribe, and learn more.