

10/29/26
When a company buys the licenses, posts the training videos, schedules a few lunch-and-learns, and then waits for productivity to show up, who is actually responsible for redesigning the jobs themselves? In a lot of organizations, the answer turns ou… Read more
10/13/26
What if the phrase that makes so many of us wince was misunderstood from the start? For most people who use it, "thought leader" describes an output: a book, a keynote, a byline, a line item in somebody's content plan. Rarely does anyone ask what it … Read more
09/25/26
What happens to a customer's words between the research readout and the campaign launch? Usually they survive in meaning and die in language. Every review cycle sands off a little more of the emotion that made the insight worth having, until the mark… Read more
09/08/26
Try this at your next industry conference: ask a communicator when they last looked at a piece of work and said "that was good," and stopped there. No "but." Chances are you'll get a blank stare, because we spend our careers making CEOs, brands, an… Read more
08/12/26
Who handles generative engine optimization for you? Not for your company - for you. A brand has an answer to that question: a team, a vendor, a budget line, a dashboard somebody checks on Mondays. A person usually has nobody at all, and the tools tha… Read more
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