

03/02/26
Everyone thinks they can name things. Toss some words around in a brainstorm, pick the one that sounds right, hope it passes trademark. But naming done right is storytelling compressed to its most essential form, and getting it wrong costs more than … Read more
02/13/26
What if sustainable growth isn't about becoming the biggest player in the market? Agencies triple in size and lose their soul. They chase national footprints and abandon the community relationships that made them valuable. Meanwhile, regional firms w… Read more
01/30/26
Does PR have Stockholm syndrome? We're held captive by every disruption that promises to kill us—internet, social media, now AI—and what do we do? Fall in love with each threat, scramble to prove relevance, then wait for the next existential crisis. … Read more
01/16/26
Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines. In this episode of The Trending Communicator, host Dan Nestle explores these seismic … Read more
12/31/25
**NotebookLM HAS TAKEN OVER THE TRENDING COMMUNICATOR. AGAIN.** Generative AI is shaking up the world of communications—and the debate is on. In this special takeover episode of The Trending Communicator, Abel and Iris weigh the promise and pitfalls… Read more
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