

09/25/26
What happens to a customer's words between the research readout and the campaign launch? Usually they survive in meaning and die in language. Every review cycle sands off a little more of the emotion that made the insight worth having, until the mark… Read more
09/08/26
Try this at your next industry conference: ask a communicator when they last looked at a piece of work and said "that was good," and stopped there. No "but." Chances are you'll get a blank stare, because we spend our careers making CEOs, brands, an… Read more
08/12/26
Who handles generative engine optimization for you? Not for your company - for you. A brand has an answer to that question: a team, a vendor, a budget line, a dashboard somebody checks on Mondays. A person usually has nobody at all, and the tools tha… Read more
07/29/26
Somewhere along the way, PR research came to mean a survey reverse-engineered to confirm whatever the client had already decided to say. Real research, the slow and expensive kind, stayed with the academics, because nobody on the agency or client sid… Read more
07/06/26
Can you build word of mouth on purpose? Few people are better equipped to answer it than Sarah Neely. She's spent two decades engineering the conversations most brands just hope will happen by accident, and she's now the founder of SignalSwell, buil… Read more
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