The Storytelling Companion

The Storytelling Companion

Christopher Thiede

The Storytelling Companion play_circle_filled

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Latest Episode

025 – Hard to Say I’m Sorry

Apologizing is one of the hardest things for companies and high-profile people to do. Everyone screws up every now and then, but the tendency is to non-apologize, deflect, and minimize their mistakes. This is a missed opportunity. Apologies let you be vulnerable and relatable to your audience, and forge a stronger relationship with them.  For more on this episode:  Chipotle article:  Connect with me on LinkedIn:  Like me on Facebook:

About The Storytelling Companion

My goal is to help smart businesses, brands and people embrace storytelling to connect with their customers and audiences. In each episode, we'll meet someone who does amazing work and who spreads their message in interesting ways. Then, we'll see what storytelling tips, techniques, and lessons we can uncover. Listen to The Storytelling Companion every first and third Wednesdays! Access more episodes, subscribe, and learn more.