Authentic Persuasion Show

Authentic Persuasion Show

Jason Cutter

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Latest Episode

[318] Success Through Self-Awareness, with Kristin Sherry

Is your business in need of a sales boost? Or perhaps a total revamp of your “sales strategy”. Many business owners don’t like selling because they are not very good at it. That’s perfect! People don’t want to be overtly sold to. But let’s face it, your success depends on it, no matter how you do it and what you call it. The key to a sales strategy is knowing how. How can you give value? How can you develop a meaningful engagement that will lead to a genuine relationship? How can you spin your content so you are selling them without making them feel like you’re selling them? The Secret Sauce to successful sales is human connection. Don’t focus on the numbers. Think about the best way to help your client solve their problems and guide them on how to get there. In this episode, Kristin Sherry, creator of YouMap, shares how selling is truly about building and leveraging human connection. Kristin has a unique ability to connect with people by exuding genuine interest, understanding, and above all warmth. Learn how to shift your focus and begin building genuine relationships with your community. Start with listening and understanding your client’s viewpoints and needs. Be genuine in your effort to resolve their issues in order to achieve their business or personal goals. Above all, really care. It works like a charm. “People won’t remember what you said or did; they will remember how you made them feel.” – Maya Angelou Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Book your free Sales Power Call with Jason Connect with Jason on LinkedIn Or go to Jason’s HUB – Connect with Kristin on LinkedInKristin's BioKristin Sherry is a globally recognized career expert, winner of the 2020 Career Innovator Award by Career Directors International, and creator of the YouMap® career profile, which uncovers the Four Pillars of Career FitTM.She is an international speaker and a seven-time author. Her most popular books are Amazon #1 international bestseller, YouMap and Your Team Loves Mondays…Right?, selected as a top business book read by Training Magazine.With a degree in neuroscience, along with ten executive coaching, leadership development, and behavioral assessment certifications, including two Master Trainer designations, she is 1 of only 20 consultants worldwide certified as a Master Trainer in the WorkPlace Big Five ProfileTM, used in 8,000 organizations in 45 countries.Kristin serves on two non-profit Boards: Parachute Bridge and the national career ministry, Crossroads Career®. She lives in North Carolina with her husband Xander and their children.Kristin's Links:Website: kristinsherry.infoLinkedin:

About Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to! The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from. This show is for you if you: A) Are in sales, but think there is a chance you are acting more like an Order Taker B) Are looking for new ways to improve your selling effectiveness C) Have found that you aren’t a fan of most sales ‘tactics’ D) Just want to round out your sales podcast library with something different! The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice. Make sure to subscribe, and for more about Jason, the book, and sales, go to – Access more episodes, subscribe, and learn more.