The Lifestyle Creation Podcast

The Lifestyle Creation Podcast

Jamie Thurber


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Latest Episode

How This Founder Built a Purpose-Driven Beauty Brand | Ep 106 with Jessica McTaggart

In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica’s evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out. We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them.  We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process. Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like. If you’re building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers.  🎧Tune in. Fill up. And be inspired to build your world with purpose. 💫   00:21 Meet Jessica McTaggart: Visionary Behind The Curl Sanctuary 02:25 The Journey to The Curl Sanctuary 07:42 Transformations and Client Stories 12:38 Building a Business with Integrity and Intention 28:47 The Importance of Mentorship and Community 37:05 The Importance of Community and Support 38:04 Intentional Living and Personal Growth 40:23 Building a Business with Faith 55:50 Navigating Personal and Professional Boundaries 01:01:57 Reflecting on Success and Future Goals 01:04:57 Final Thoughts and Farewell   Connect with Jessica: https://curlsanctuary.com/ https://www.facebook.com/curlsanctuary https://www.instagram.com/thecurlsanctuary/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com

About The Lifestyle Creation Podcast

You have a picture in your head of what your life can BE for a reason, and sometimes balancing it all does feel impossible. Join your host Jamie Thurber as she takes you along her continued journey of intentionally creating a grounded lifestyle. She visits topics including learning that rest is actually NOT lazy, growing your business in a way that doesn’t take over your life, creating relationships that are supportive, reducing chaos overall, embracing sustainable habits, and more. Jamie Thurber, Expert Operations Manager & Productivity Queen turned Mindset, Business, and Lifestyle Coach, spent years focused on what she could DO to design her life on her terms. Through challenging personal experiences, mindset & habit shifts, and a whole-body health transformation, she has spent the last few years accepting that BEING present in her life is actually more important than all of the things she was doing. Access more episodes, subscribe, and learn more.