Fighting dark patterns - regain your free will online

Fighting dark patterns - regain your free will online

Marie Potel

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How are businesses navigating the dark patterns maze?

In this episode of "Fair Patterns: Regain Your Free Will Online," Paavana Kumar, Partner at Davis + Gilbert, and Marie Potel-Saville, Founder of Amurabi & Fair Patterns, engage in a comprehensive discussion about dark patterns and deceptive online practices.  Together, they explore the evolving regulatory landscape, focusing on the FTC's guidelines and enforcement actions. They discuss the negative option rule, proposed updates to streamline requirements for subscription programs, and practical steps businesses can take to avoid dark patterns and ensure compliance with regulations. The conversation also addresses the increasing pressure on companies to prioritize consumer well-being over short-term gains and the potential legal repercussions of failing to do so. Furthermore, Paavana and Marie discuss the broader implications of deceptive practices on society and the importance of ethical considerations in digital design and user experience. They emphasize the need for businesses to be transparent about their consumer transparency goals, conduct comprehensive audits of user experiences, and optimize cancellation mechanisms to create a seamless and hassle-free process for consumers. Overall, this episode provides valuable insights into the complexities of the dark patterns maze and offers actionable advice for businesses to navigate the landscape ethically and responsibly. Hébergé par Acast. Visitez pour plus d'informations.

About Fighting dark patterns - regain your free will online

Have you ever struggled to resist sites or apps which prompt you to share ever more personal data? Who hasn’t casually clicked on the big green “I agree” button, instead of the little grey links below? And who doesn’t lose their patience unsubscribing from a website, when all it took was one click to “try for free”? 

These features are called “dark patterns” or “deceptive patterns”, which are interfaces that deceive or manipulate users to make them act without realizing or against their own interests. 

Why should we care about it ? Because …

✅ dark patterns harm the autonomy, the welfare and the privacy of individuals, and are psychologically detrimental

✅ a number of laws already prohibit dark patterns, and the global legislative framework is shifting towards clarity, transparency, accessibility and fairness by design

✅ dark patterns affect competition and trust in brands, and even puts our democratic models at risk

And because eventually, there is nothing sustainable about tricking users.

Dark patterns are pretty much everywhere online and yet, it’s not inevitable to be deceived or manipulated. With this podcast, once a month, Marie Potel, founder of the legal design agency Amurabi and of the platform explore with her guests all the aspects of this dark and broad matter : regulation, ethics, marketing, user experience and much more.

A question or a need for support ? Go on or contact Marie Potel on LinkedIn !

This podcast is proposed and presented by Marie Potel, produced by Amicus Radio and directed by Leobardo Arango.

Original Music : Alexis Mallet.

Hébergé par Acast. Visitez pour plus d'informations.

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