Haunted Attraction Network

Haunted Attraction Network

Haunted Attractions Network


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Latest Episode

NEWS: Inside Universal’s Halloween Events in Singapore & Beijing

I’m writing this week’s letter from Beijing, where I’m seeing Universal’s Halloween event for the first time, and our full review of Halloween Horror Nights Singapore is live. Two new surveys show Halloween spending remains at the top while price sensitivity is up everywhere, so keep both rungs: a premium tier for guests who want to spend, and a clearly communicated value ticket for those watching their budget. In this issue: - Halloween Horror Nights Singapore - What the new spending data means for your pricing: 46% plan $100 or more on experiences like haunted houses or hayrides, 63% are more price-sensitive than last year, and one in four Midwesterners plans to spend less. - Glenwood Caverns sold in bankruptcy for $14.8 million, less than half its 2020 price, with a $116 million judgment on appeal. Insurance is the other existential threat. - Movie World turned four maze backstories into a nightly card game, with park passes as prizes. Your story can keep selling after the gates close. - Also: the Horror Make-Up Show returns with Blumhouse, Halloween (1978) in 765 theaters, horror fashion dolls sold out at Walmart in a day, TWIX Hallowmas, and the 25 most haunted hotels. Read the full issue here

About Haunted Attraction Network

Connecting the global Haunted Attraction industry. Access more episodes, subscribe, and learn more.