The Dan Nestle Show
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067: Story without Structure is Just Words with Park Howell
In this episode, Dan connects with the world's most industrious storyteller, Park Howell. As a teacher, author, entrepreneur, co-author (with Dr. Randy Olson) of The Narrative Gym for Business, and sole author of Brand Bewitchery, Park lives and breathes story - he and Dan discuss why he has "story in his soul" and how he brings the power of story to marketers, salespeople, and leaders across industries. Listeners will come away with practical advice and tips for buidling effective stories - including the fundamentals of the ABT (And, But, Therefore) method. Plus, Park has a special offer for some lucky listeners.
About The Dan Nestle Show
Do you often find yourself thinking that people are fundamentally interesting? Every week, Dan Nestle, 20-year marketing pro, world traveler, and self-described dot connector, digs into decades of pent-up curiosity and his network of thousands to bring you observations and cool conversations about interesting stuff. Promising no politics, occasionally questionable language, and a lot of knowledge. Access more episodes, subscribe, and learn more.