People of Packaging Podcast by Adam Peek and Ted Taitt

People of Packaging Podcast by Adam Peek and Ted Taitt

www.packagingpastor.com


People of Packaging Podcast by Adam Peek and Ted Taitt play_circle_filled

Listen And Subscribe

`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`

Latest Episode

334 - Sabrina Clebnik is pioneering an incredible cannabis brand in Clebby's and the packaging is exquisite!

🍪 Episode Highlights: From Dorm Room to the “Diner-Retro” Shelf Sabrina Clebnik isn’t just baking brownies; she’s re-engineering the entire consumer experience in the cannabis space. In this episode, we dive into how she turned a college pivot into Clebby’s, a brand that’s solving the two biggest headaches in edibles: predictability and shelf-life. 🛠 The “A-Ha” Moment: The Kit Strategy Sabrina realized that shipping fresh-baked edibles is a logistical nightmare (mold, staleness, regulations—oh my!). Her solution? Don’t ship the brownie; ship the kit. * The Secret Sauce: By separating the non-infused mix from the infused oil, Clebby’s bypasses the “shelf-stable edible” taste problem. 📦 Packaging Nerd-Out: High Intention, High Style We spend a lot of time on the look because Sabrina didn’t just grab stock bottles and slap a label on them. * Modern Retro: The design is inspired by 1950s neon diners. Note the “three light” lines that carry through from the bottle neck to the box. * The Square Bottle: Chosen intentionally for premium shelf presence and to make applying compliance labels easier for her team. (Flat surfaces = happy production lines!) * The “Glue Flap” Innovation: Sabrina showed off a custom corrugated insert with a built-in “arm” that locks the glass bottle into place, ensuring it survives the USPS “kick test.” 🎓 Educating the “Canna-Curious” Packaging isn’t just a container; it’s a teacher. * Clebby’s uses QR codes prominently to link users to a Dosage Calculator. * Transparency over everything: Sabrina advocates for over-compliance, providing more warnings and lab-test access than required to build trust with a skeptical consumer. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About People of Packaging Podcast by Adam Peek and Ted Taitt

Proud to be part of the Business and Bourbon Podcast network! This is a podcast where we illuminate the stories of people in the packaging industry. Cohosted by Adam Peek and Ted Taitt Access more episodes, subscribe, and learn more.