People of Packaging Podcast by Adam Peek and Ted Taitt

People of Packaging Podcast by Adam Peek and Ted Taitt

www.adampeek.com


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Latest Episode

355 - Shark Tank Alum Olivia Abrams from Tick Mitt!

In this episode of the People of Packaging Podcast, Adam Peek sits down with Olivia Abrams, CEO and Co-Founder of TickMitt, to chat about turning personal adversity into an innovative, life-saving product line! 🧤🕷️ Episode Overview After contracting Lyme disease on her family’s hay farm in New York, Olivia teamed up with her dad, Steve, to create TickMitt—a chemical-free fabric mitten designed to swipe ticks right off skin, clothes, and pet fur before they bite. They later expanded with the Tick Sidekick, built a raving customer base, braved the waters of Shark Tank, and mastered the complex world of retail packaging. Key Highlights & Takeaways * The “Why” Behind the Brand: How a personal bout with Lyme disease sparked a family mission to protect pets and families naturally. * Tasting the Waters on Shark Tank: What it was like pitching on Mark Cuban’s final episode, getting two offers, and having the courage to turn them down based on valuation. * Packaging Built for D2C & Retail: How TickMitt balanced lightweight materials for low D2C shipping costs with clear windows, pegboard hooks, and high-visibility “warning yellow” for retail shelves. * Retail Scaling & PDQ Magic: Transforming shipping boxes into ready-to-display counter stands (PDQs) for small local stores, and later shrinking package dimensions to maximize sales per square inch. * Navigating 136-Page Compliance Manuals: Real talk on the hidden complexities of big-box retail packaging rules, label placement, and distribution requirements. * The Power of Human Connection: Why asking for help from your immediate network can fast-track product development faster than any search algorithm. Connect with Olivia & TickMitt * Website: tickmitt.com * Social Media: @tick.mitt * Where to Buy: Amazon, Petco, and Bass Pro Shops Connect with Adam Peek * LinkedIn: www.linkedin.com/in/adampeek * TikTok: @thelabelking This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit encase.substack.com

About People of Packaging Podcast by Adam Peek and Ted Taitt

Proud to be part of the Business and Bourbon Podcast network! This is a podcast where we illuminate the stories of people in the packaging industry. Cohosted by Adam Peek and Ted Taitt Access more episodes, subscribe, and learn more.