
People of Packaging Podcast by Adam Peek and Ted Taitt
www.packagingpastor.com
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349 - Why all your UPC barcodes might be going away soon! Ned Mears from GS1
DO NOT MISS OUT ON THE GS1 CONFERENCE IN LAS VEGAS, JUNE 9-11. Register by clicking the link! Get out your glasses, packaging nerds! 🤓 In this episode of the People of Packaging Podcast, host Adam Peek sits down with Ned Mears, Senior Director of Global Standards at GS1 US. They dive deep into the massive industry shift from traditional 1D barcodes to multi-dimensional 2D barcodes—coined “Sunrise 2027.” Ned shares his incredible journey from an RFID subject matter expert to leading the charge on modern product identification. Learn how adding dynamic data elements, like expiration dates, can help retailers dramatically reduce food waste by up to 40%! Whether you are a brand owner wondering how to adapt or a self-proclaimed tech geek, this conversation maps out how a simple upgrade in barcoding unlocks infinite digital experiences between brands and consumers. 📦✨ Connect with us! * Follow Adam on LinkedIn: www.linkedin.com/in/adampeek * Check out Adam’s TikTok: @thelabelking * Learn more about global barcoding standards at GS1 US or search “Sunrise 2027.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com
About People of Packaging Podcast by Adam Peek and Ted Taitt
Proud to be part of the Business and Bourbon Podcast network! This is a podcast where we illuminate the stories of people in the packaging industry. Cohosted by Adam Peek and Ted Taitt Access more episodes, subscribe, and learn more.








