
People of Packaging Podcast by Adam Peek and Ted Taitt
www.adampeek.com
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356 - A very bubbly interview with fellow CSU Ram and Bom Dia founder, Kevin Selvy
Welcome to another exciting episode of the People of Packaging Podcast! Adam Peek sits down with Kevin Selvy, Founder and CEO of Bôm Dia, to unpack the wild, 3.5-year journey of bringing Brazilian sparkling wine to North America in both screen-printed bottles and portable cans. Bom Dia’s packaging design is almost as good as the sparkling wine! Key Takeaways & Highlights * From Finance to Fermentation: How Kevin transitioned from stock trading in Europe to brewing, winemaking, and mastering beverage packaging. * The “Two Hardest Things”: Why carbonation and cardboard are hands-down the toughest hurdles in the industry. * Cracking the Brazilian Bubble: Brazil is a top 10 sparkling wine producer globally, yet Bôm Dia became the very first canned wine exported out of the country. * Bottles vs. Cans Science: How Kevin re-engineered the fermentation process so the wine tastes identical whether popped from a glass bottle or cracked open from a slim can. * Ditching Paper Labels: Why Bôm Dia opted for direct screen-printed glass to avoid peeling, bubbling, and label headaches during humid ocean freight transit. * Mid-Ocean Curveballs: What it was like getting hit with a surprise 50% import tariff while shipment containers were literally floating on the water in month two of business. * Creative Details That Pop: From jaguar wire cages on the corks to custom-shaped barcodes inspired by a cider can from an African road trip, proving even UPCs can be creative. Connect with Bôm Dia * Website: bomdiabubbles.com Connect with Adam Peek * LinkedIn: www.linkedin.com/in/adampeek * TikTok: @thelabelking This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit encase.substack.com
About People of Packaging Podcast by Adam Peek and Ted Taitt
Proud to be part of the Business and Bourbon Podcast network! This is a podcast where we illuminate the stories of people in the packaging industry. Cohosted by Adam Peek and Ted Taitt Access more episodes, subscribe, and learn more.








