People of Packaging Podcast by Adam Peek and Ted Taitt

People of Packaging Podcast by Adam Peek and Ted Taitt

www.adampeek.com


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Latest Episode

357 - Dustin Steerman is putting Vert on the map and changing how packaging is bought

Welcome to another exciting episode of the People of Packaging podcast! Host Adam Peek is back at it, coming to you live from the Label King studios. In this episode, Adam sits down with Dustin Steerman, founder and CEO of Vert. Dustin shares his journey through the packaging world—from paper and labels to digital flex pack—and breaks down how he is building a 35,000-square-foot powerhouse facility in Longmont, Colorado. Key Discussion Points: * Industry Origins: Growing up around paper mills, early Philly roots, and leaving Philadelphia sports fandom on a high note after the Eagles’ Super Bowl win. * The Digital Shift: How Dustin identified early gaps in digital flexible packaging around 2014 and launched Vert in 2023. * Cannabis Packaging Realities: Navigating strict state-by-state regulations, multi-state operator (MSO) complexities, and how short-run digital printing solves artwork versioning headaches. * Vert’s Scalable Model: Building out 35,000 square feet, running short to long-run pouch lines, and targeting 10–15 million pouches per month capacity. * Expanding Verticals: Moving beyond cannabis into sports nutrition, pet treats, and the natural products epicenter in Boulder/Longmont. * The Service Gap: Why exceptional customer service, 24-hour quote turnarounds, and direct communication are the ultimate business differentiators today. Connect with Dustin Steerman: * Dustin Steerman on LinkedIn * Website: vertpack.com Connect with Adam Peek: * LinkedIn: www.linkedin.com/in/adampeek * TikTok: @thelabelking About the People of Packaging Podcast: The People of Packaging Podcast dives deep into the stories of the human beings making the packaging world tick. Host Adam Peek interviews leaders, disruptors, and innovators across the industry to give you an insider look at what is happening today and where the market is heading next. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit encase.substack.com

About People of Packaging Podcast by Adam Peek and Ted Taitt

Proud to be part of the Business and Bourbon Podcast network! This is a podcast where we illuminate the stories of people in the packaging industry. Cohosted by Adam Peek and Ted Taitt Access more episodes, subscribe, and learn more.