People of Packaging Podcast by Adam Peek and Ted Taitt

People of Packaging Podcast by Adam Peek and Ted Taitt

www.packagingpastor.com


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Latest Episode

346 - Sistine Spritz packaging aesthetic is unreal! w/ founder Kate McLamb and Lauren Alexander

In this episode of the People of Packaging podcast, Adam Peek sits down with Kate McLamb and Lauren Alexander, the visionary co-founders of Sistine Spritz. They dive deep into how they built a brand that’s about much more than just a drink—it’s about “romantic rebellion,” community, and intentional design. The Vision Behind the Spritz 🎨 Kate and Lauren didn’t just set out to make another beverage; they wanted to create an entire world. Drawing from Lauren’s 20-year bac kground in apparel design and Kate’s experience in video production and business development, they approached the brand like a fashion house. Before the liquid was even finalized, they were building mood boards, crafting Spotify playlists, and defining the “Sistine” aesthetic. Key Highlights from the Episode: * Intentional Packaging: The duo explains why they chose a 750ml champagne bottle with a hand-applied blue wax seal to stand out in a crowded retail landscape. * The “Sexy” Can Challenge: Transitioning from an elegant glass bottle to a 222ml slim can wasn’t easy. They discuss the technical hurdles of maintaining their brand’s “sexy” vibe while adhering to canning standards. * Natural Vibrancy: The striking ruby-red color of the drink isn’t artificial—it’s derived entirely from beets and carrots to match their computer-generated “ideal” hue. * Building Community: From hosting intimate dinner parties in LA to creating curated playlists for “spritz-worthy” moments, Sistine is built on the power of being present with others. Connect with the Guests: * Kate McLamb: kate@sistinespritz.com * Lauren Alexander: lauren@sistinespritz.com * Website: sistinespritz.com * Instagram: @sistinespritz Connect with the Label King: * LinkedIn: www.linkedin.com/in/adampeek * TikTok: @thelabelking This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About People of Packaging Podcast by Adam Peek and Ted Taitt

Proud to be part of the Business and Bourbon Podcast network! This is a podcast where we illuminate the stories of people in the packaging industry. Cohosted by Adam Peek and Ted Taitt Access more episodes, subscribe, and learn more.