Secrets to Accelerated Growth

Secrets to Accelerated Growth

AdeleCrane


Secrets to Accelerated Growth play_circle_filled

Listen And Subscribe

`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`
`Subscribe on ${player.label}`

Latest Episode

Why ‘Percentage of Revenue’ Marketing Budgets Fail Every Time

In this episode of Secrets to Accelerated Growth, Adele Crane of Sales Focus Advisory discusses common pitfalls in marketing budgets, particularly the ineffective practice of allocating a fixed percentage of revenue. She emphasizes the need for a strategic, analytical approach to align marketing closely with sales plans. Crane shares a cautionary example of a company whose sales increased by 76% after reducing their marketing budget from 8% to a targeted 2%. She also provides insights into the evolution of marketing, the dangers of marketing noise, and the significance of measurable outcomes in marketing efforts. The discussion highlights the importance of validating marketing spend to ensure sales alignment in marketing to achieve accelerated business growth.

About Secrets to Accelerated Growth

Welcome to Secrets to Accelerated Growth. We are unlocking the door to success and giving you the keys to accelerate your growth in your B2B company. It's candid and unvarnished, offering insights that are inspiring, motivational, and educational. Adele Crane is a leading consultant who has specialised in 90-120 day turnarounds for over 30 years through sales and marketing. Plus, interviews with top performers who have unleashed the growth in their companies and war stories from people who have done the hard yards and are winning now. Join us now and don't forget to click Follow. Access more episodes, subscribe, and learn more.